How Freelancers Can Use Coworking to Land Clients
Despite the pandemic, coworking spaces are the future. The working culture continues to evolve in the post-pandemic world. There are abundant opportunities to be garnered from utilizing these coworking ecosystems. Freelancers, in particular, substantially benefit when working in coworking spaces. One such benefit is the opportunity to land new clients. The following are a few ways freelancers can do this.
Be Prepared
“Chance only favours the prepared mind.” – Louis Pasteur.
Coworking opens up doors for chance meetings with potential clients. Hence, it is imperative to always be prepared to grab hold of any opportunity that may come your way. Here are some ways a freelancer can prepare themselves.
- Have an elevator pitch ready to go. Make sure that it is natural, clear and that your ability to be of service is conveyed well.
- Always be stocked with business cards. It should have all relevant contact information and perhaps a link to your LinkedIn or another professional website.
- Make sure your portfolio or resume is maintained and updated regularly. What better way to demonstrate your work to potential clients through an attractive but professional portfolio?
Engage with the Community
On a day-to-day basis, freelancing can be a lonely endeavour when working from home. Coworking creates the possibility for freelancers to be a part of a professional community environment. Some coworking spaces encourage community building through planned social activities. Daily interactions with other professionals can inspire growth through skill-sharing initiatives. It is essential for freelancers to not only show up regularly but to take the time to develop meaningful relationships with the people they work alongside with. Strike up a conversation over a cup of coffee or lunch. Be genuine, curious, and engaging. Who knows what job opportunities can arise when establishing these connections?
Read this blog to familiarise yourself with what life in a coworking space is like.
Network! Network! Network!
Coworking spaces often host workshops, webinars, and social and networking events. It is the ideal opportunity for freelancers to get involved as they attempt to increase their client list. It provides freelancers with the chance to expand their community and showcase their work in a non-pressurised environment. Make certain that you are well prepared to suitably present your strengths and efforts.
Maintain Professional Standards
Remember to always conduct yourself in a professional and considerate manner when working in a coworking space. It will be reflected in the work that is produced. As a freelancer who is used to working from home, it is crucial to remember that there are more eyes paying attention. This is important to note because they are the ones to help with the next job. Apart from the quality of work, people remember the small things that may seem inconsequential but matter significantly in the long run.
Not just freelancers, but this is a valuable lesson even students can learn while studying or working at a coworking space.
Help Whenever Possible
Always be ready to be of service to your coworkers. Whether it is a 15-minute task or something that requires more involvement on your part, helping them out can pay dividends further into the future when least expected. Not only will they be more inclined to be of assistance in the future, but more importantly, it helps build a positive relationship and boosts reputation and character.
Here’s more on the types of coworkers you will meet at a co-working space!
If you are a freelancer looking to take advantage of the opportunities coworking spaces provide, head on over to Two Trees to book a tour. We are among Chennai’s top coworking spaces.
